Open Door Legal: Donations

Open Door Legal — Donations Flow Redesign

What's the problem?

Donors reported confusion with Open Door Legal’s donation process, which separated monthly, single, and stock gifts into different pages. Both qualitative and quantitative data revealed that users often became lost during the flow, reducing trust and completion rates. The challenge was to create a seamless, unified donation experience that encouraged giving and reflected the impact of each contribution.

What do we want to achieve?

• Build trust by showing donors the impact of their contributions.
• Streamline donations into one flow with options for monthly, single, and stock gifts.
• Provide flexibility in payment methods (Apple Pay, credit card, PayPal).
• Add a “How did you hear about us?” feature for donor insights.
• Refresh the visual design to be clear, modern, and donor-friendly.

What are challenges we faced?

• Strict time constraints.
• Working within the limitations of a free WordPress theme.

What was part of the team and what was my role?

I was the sole UX Designer on the team, working closely in collaboration with a Design Strategist. Together, we combined our expertise to create effective and user-centered design solutions.

How was the process I followed?

The process I followed began with the Discover & Define phase, where I analyzed donor data to identify key drop-off points in the existing flow. Collaborating closely with the client and a design strategist, I defined clear requirements for the project. Moving into the Develop phase, I created sketches, user flows, and developed medium- to high-fidelity prototypes using Sketch and InVision. Finally, during the Test & Iterate phase, I conducted usability tests to gather feedback and refined the flow to enhance clarity and build user trust.

What was the final solution?

• Combined monthly and single donation options into a tabbed system with simple, easy-to-complete fields.
• Introduced dynamic messaging to show donors the impact of their contributions in real time.
• Enabled honor donations, where donors can give in someone else’s name.
• Simplified checkout to a single step for payment entry.
• Added social sharing and a donor survey to build community awareness and gather insights.

Current: Open Door Legal Website

Donations User Flow

Final Designs